Shopify, the powerful yet user-friendly e-commerce store builder, requires SEO efforts like any other website.

Ranking on Google is no child’s play. It takes time. It also takes well-planned and well-executed efforts.

The absence of the right SEO strategy directly translates to no Google ranking.

Fortunately, SEO for Shopify can be almost as simple as building an online store on the platform.

How?

Shopify, sensing the difficulty its users were facing, offers numerous SEO apps, tools, and plug-ins to water-down the level of exertion, making the ranking process easier.

In this post, we have put together a list of the best Shopify SEO tools, apps, and plug-ins in one place, making it easier for you to pick out and use that which suits your SEO needs best.

We have listed out both free as well as paid apps, and have included details about the tools to help you pick out the one that works best for you.

Let’s get started.

Apps for general SEO

Plug In SEO:

https://apps.shopify.com/plug-in-seo
Price: Free version + Paid version ($20/month)
Trial: 7-day free trial

What it does?

  • Plug In SEO helps you to check if your online store has any SEO problems. The app’s diagnostic tool checks your titles, headings, meta description, blog posts, speed, among others.
  • It analyses all the essential SEO areas and thereafter, displays its suggestions to improve the areas found wanting.
  • It helps you gain control over your customized SEO actions for the Shopify platform.
  • The app checks your online store regularly to find any issues that may affect your ranking adversely and subsequently, sends notifications and emails with the issues identified.
  • It offers a template wherein you can enter your title and meta description and edit it accordingly.

Who is it for?
Plug In SEO is for you if you have a strong SEO strategy in place and need a quicker checker to run through your work. Opting for the free edition will suffice your SEO needs.

Free version:
With the free version,

  • Check SEO, Blog, and speed problems without any limit.
  • Access fix for issues you may face with associated code.
    Get Email alerts,
  • Get support and needed help via email.

Paid version: ($20/month)

  • With the paid version, you get access to the other powerful features that the tool offers, such as checking broken links and suggesting a fix, detailed instructional videos, keyword checker, among others, opt for the paid version.

    Overall rating:
    Plug In SEO has earned an overall rating of 4.7.

    What does the customer have to say about Plug In SEO?

  • SEO Booster:

    https://apps.shopify.com/seo-booster
    Price: Free version + Paid version ($24.99/month)
    Trial: 7-day free trial

    What it does?

    • SEO Booster is a solution that can get you set up SEO and get google-ready in no time. It comes with advanced and updated features.
    • There is no need to write or use code. Managing buttons is all you need to do.
    • The app offers an auto-management feature which implies that you can set it up and forget about it. SEO Booster updates ALT text for new images and redirects invalid links which do give your page rank the boost it needs.
    • SEO Booster also offers an Auto SEO feature wherein an ideal fix is suggested for each of the problems identified.
    • Add trending keywords that are specific to your location in the optimized control to help you drive traffic to your online store.

    Who is it for?

    • Regardless of whether you are new to SEO or a pro at it, SEO Booster is perfect for you.
    • If your store is flooded with over 1000++ products, the app can help you manage SEO despite the number of products and categories you house.

    Free version:
    With the free version,

    • Get a complete SEO scan.
    • Get detailed SEO fix instruction.
    • Get bulk image ALT text for up to 30 products.
    • A free SEO-related plan will be available with no expiry attached.

    Paid version: ($24.99/month)

    • The paid ‘Pro plan’ comes with
      JSON-LD to help integrate Google Analytics/Google Search Console to your website.
    • Google Tools
    • Auto Keyword & Broken link management
    • Competitor’s website diagnosis
    • Image ALT text for Unlimited products.

    Overall rating:
    SEO Booster has earned an overall rating of 4.8.

    What does the customer have to say about SEO Booster?

    SEO Doctor:

    https://apps.shopify.com/kudobuzz-seo
    Price: Free version + Paid version ($18.99/month)
    Trial: 5-day free trial on the paid versio

    What it does?

    • EO Doctor automatically connects with your online store, finds SEO-related issues, and fixes them giving your store a shot at ranking in the SERP.
    • The app also tackles Sitemap, Structured data (JSON LD), Meta tags, 404 monitors, and more, in addition to fixing SEO specific issues.

    Who is it for?

    • It is great for beginners who may have limited or no knowledge about SEO, and it is equally relevant for pros who have a comprehensive idea about SEO. This app like the previous recommends you to ‘configure and forget’, and the app will take care of the rest.

    Free version:
    With the free version,

    • 200 free usage included
    • Manual SEO Audits
    • Meta Title Optimization
    • Meta Description Optimization
    • Image compression, and
    • Adding Image Alt-text.

    Paid version: ($18.99/month)
    The paid version offers:

    • Meta title fixing
    • Meta description fixing
    • Broken links fixing
    • Image Alt-text fixing
    • Image compression
    • Sitemap submission
    • Google integration.

    Overall rating:
    SEO Doctor has earned an overall rating of 4.4.

    What does the customer have to say about SEO Doctor?

    SEO Monitor:

    https://www.seomonitor.com/
    Price: EUR198/month to track 4000 keywords daily.
    Trial: Free trial available

    What it does?

    • Keyword Research: SEO Monitor offers automatic keywords suggestions, real-time ranks for any keyword, Year-on-Year trends, among others.
    • Rank tracking: The ranks get updated every 24 hours keeping you up-to-date on your status.
    • Competitor data: You get access to group-level competitors, estimated impressions, % of common keywords, and provision to export competition CSV.
    • SEO Forecasting: SEO Monitors provides Year-on-Year trends, aggregate keyword difficulty, and actual vs forecast data, among others.
    • The app provided email alerts sharing visibility, new backlinks, etc.

    Who is it for?
    Although the app can be used by ecommerce store owners, it will be a better fit for SEO agencies. Someone proficient at SEO will be able to put to use the insights that the app generates.

    Overall rating:

    What does the customer have to say about SEO Monitor?

    Apps to help with tags and technical SEO

    Ultra SEO:

    https://apps.shopify.com/ultra-seo
    Price: $10/month
    Trial: 7-day free trial

    What it does?

    • Ultra SEO allows you to alter the default titles and descriptions in the Shopify admin panel.
    • The app gives you complete control over all the meta tags in your shop. That includes keywords and author tags.

    Who is it for?
    If you are working on improving your on-page SEO without prior knowledge in coding, the Ultra SEO app is for you.

    Overall rating:
    Ultra SEO has earned an overall rating of 4.9. 

    What does the customer have to say about Ultra SEO?

    Smart SEO:

    https://apps.shopify.com/smart-seo
    Price: Free + Paid plan for $4.99/month
    Trial: Unknown

    What it does?

    • Smart SEO is the only app that generates meta tags instantly. Unlike other apps, this app generates meta tags in a matter of seconds.
    • Smart SEO has introduced a unique feature that allows multi-language support for meta tags.
    • The app generates structured data for every product in your collection pages allowing you to share the same with Google and other search engines.
    • The app identifies broken links which you can fix once identified.

    Who is it for?
    The app claims that it can cut the time you spend on your store’s SEO optimization by 80%. This app is for those who want to free their bandwidth to focus on their business.

    Free Version:
    With the free version of the app, you can

    • Optimize Meta tags.
    • Optimize the Alt tag.
    • Crawl 1000 pages once a month checking for broken backlinks.
    • Sitemap.
    • Noindex tags.

    Paid version ($4.99/month):
    In addition to what is offered in the free plan –

  • JSON-LD to provide structured data to Google.
  • Removes microdata.
  • Overall rating:
    Smart SEO has earned an overall rating of 4.9.

    What does the customer have to say about Ultra SEO?

    Hreflang Tags Generator Tool:

    https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/
    Price: Free
    Trial: N/A

    What it does?

    • It helps generate hreflang tags for multi-language or multi-country site.
    • It generates tags by adding a URL to a simple form or by uploading them through a CSV.

    Who is it for?
    If your online store targets customers from different countries who speak in different languages, this tag generator tool will be useful.

    Overall rating:
    N/A

    Apps that help with social SEO

    SEO Metriks Marketing Platform:

    https://apps.shopify.com/seo-social-meta-manager
    Price: $7.99/month
    Trial: Unknown

    What it does?

    • Allows you to find insightful keyword suggestions on the most profitable keywords.
    • Provides internal link text analysis to help you establish your site theme and get the most from semantic search.
    • Conducts a general SEO audit report with warnings and helpful advice.
    • Provides site health reports for better site usability and indexability.
    • Provides toxic links report to clean up your website backlink profile from unnatural backlinks.

    Who is it for?
    As the name suggests, this app is suitable for all aspects of marketing including social media marketing and competitor research. The tool is suitable for SEO beginners as well as for pros who can make use of the advanced features it offers.

    Overall rating:
    SEO Metriks Marketing Platform has earned an overall rating of 4.1.  

    What does the customer have to say about SEO Metriks?

    Apps that help with local SEO

    Whitespark:

    https://whitespark.ca/local-citation-finder/
    Price: Free + Paid versions starting at $20/month
    Trial: Yes

    What it does?

    With the paid plan

    • Create campaigns for each location and track your citations across the web and discover new citation opportunities.
    • Identify top competitors and compare your citation profile with theirs and find citation opportunities.

    Who is it for?

    The Whitespark tools are perfect for e-store owners who want to improve their ranking on the local search. It is for Shopify store owners who want to keep track of what the competition is doing and outdo them.

    Free version:
    This version is for users who want to understand how the tool works before committing to a subscription.

    Paid version:

    • With the paid version, you get

       

    • Compare Tool
    • Competitive Analysis
    • Citation Monitoring
    • Track your progress
    • Export to CSV

    What does the customer have to say about SEO Metriks?

    SEO image-optimizing apps

    SEO Image Optimizer:

    https://apps.shopify.com/seo-image-optimizer
    Price: Free + Paid plan ($29.88/month)
    Free Trial: Yes

    What it does?

    • Get a significant boost to your image search traffic by optimizing image ALT tags.
      Receive weekly SEO health reports in your inbox.

    • Use our AutoPilot feature to fix SEO issues based on customizable rules.
    • Redirect broken links (i.e. 404 not found) that are adversely affecting your SEO and conversion rates.
    • Automatically build, maintain, and submit your store’s sitemap to Google.

    Who is it for?

    The app is an utmost essential for all ecommerce store owners as images showcase the products on display. Optimize images and improve your conversion rates.

    Free version:

    • Alt-Text Optimization
    • Unlimited Image Sync Quota
    • New Images Checked Once per Week
    • The Free plan will always be here!

    Paid version:
    In addition to the free plan features

    • Complete SEO Optimization
    • Meta Tag Optimization
    • AutoPilot SEO Fixes
    • Fix Broken Links
    • Google Snippets
    • Google Snippets
    • Auto JSON-LD

    Overall Rating
    SEO Image Optimizer has earned an overall rating of 4.5.

    What does the customer have to say about SEO Image Optimizer?

    SEO Optimizer: All‑in‑one SEO

    https://apps.shopify.com/booster-apps-seo-optimizer
    Price: Free + Paid plan ($29.88/month)
    Free Trial: –

    What it does?

    • Boost your image search traffic with optimized image ALT tags.
    • Receive weekly SEO Health Reports in your inbox.
    • Use our AutoPilot feature to fix SEO issues based on customizable rules.
    • Ensure your URLs are structured for success with our URL Keyword Optimization tool.

    • Automatically build, maintain, and submit your store’s sitemap to Google to ensure every page is indexed and crawled by Google.

    Who is it for?

    This one-click install plan is for ecommerce store owners who want to save the thousands of dollars that they would have otherwise spent on an SEO constant. The app does all the technical optimization that your e-store needs for much less.

    Free version:

    • Alt-Text Optimization
    • Unlimited Image Sync Quota
    • New Images Checked Once per Week
    • The Free plan will always be here!

    Paid version:
    In addition to the free plan features

    • Complete SEO Optimization
    • Meta Tag Optimization
    • AutoPilot SEO Fixes
    • Fix Broken Links
    • Google Snippets
    • Google Snippets
    • Auto JSON-LD

    Overall Rating
    SEO Image Optimizer has earned an overall rating of 4.5.

    What does the customer have to say about SEO Optimizer: All‑in‑one SEO?

    Structured data SEO apps

    JSON-LD for SEO:

    https://apps.shopify.com/json-ld-for-seo
    Price: $299 one-time charge
    Free Trial: Unknown

    What it does?

    • The app provides information about your site in a technical format – JSON-LD markup to Google, thereby increasing organic search traffic.
    • Show your products, reviews, and business details directly in the search results to increase the conversion rate from search customers.
    • No coding is needed as the app will automatically add the necessary code after you approve the installation.

    Who is it for?

    E-store owners must provide necessary information about the store and the products therein to the search engines in a particular format. The app is for those who want to achieve this with minimum effort.

    Overall Rating
    JSON-LD for SEO has earned an overall rating of 4.9.

    What does the customer have to say about JSON-LD for SEO?

    Turbo SEO:

    https://apps.shopify.com/turbo-seo-one-click-json-ld
    Price: $30 one-time charge
    Free Trial: No

    What it does?

    • The app helps improve the presentation of your search engine listings and boost your click-through rate without having to write a code.
    • TurboSEO adds a mark-up to your code that makes it easier for search engines to read your Shopify store, extract relevant information, and display it in search results.
    • The mark-up added by TurboSEO allows Google to ‘see’ attributes of your products such as reviews, prices, and stock levels.

    Who is it for?

    Ecommerce store owners who have minimal or no knowledge about SEO and also, do not know how to write code can download this app and use it to rank higher in the search results.

    Overall Rating
    TurboSEO has earned an overall rating of 4.0.

    What does the customer have to say about TurboSEO?

    Structured Data Markup Helper:

    https://www.google.com/webmasters/markup-helper/u/0/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • TThe Structured Data Markup Helper helps you mark up elements on your web page so that Google can understand the data on the page.
    • Increases your chance of appearing in rich snippets and other prominent features of Google’s search engine results pages (SERPs)

    Who is it for?

    Although Structured Data Markup Helper does not serve any mandatory need of Shopify store owners, it is a tool that can be noted for future use.

    Other useful SEO apps for Shopify
    Sitemap Page Generator:

    https://apps.shopify.com/generate-sitemap
    Price: $3/month
    Free Trial: 7-day free trial

    What it does?

    • The app generates an HTML sitemap every hour keeping search engines updated about the changes taking place in your e-store.
    • It ensures that your customers do not encounter a 404 error when they click on the HTML sitemap links.
    • The sitemap thus generated helps in site navigation.
    • The app allows you to generate a sitemap design (list view or column view) of your choice using a template.

    Who is it for?

    A sitemap is essential to significantly improve SEO search rankings across search engines. As the ecommerce business is an online selling platform, they need to find favor with Google and other search engines that may be relevant to the e-store.


    Overall Rating
    Sitemap Page Generator has earned an overall rating of 4.5.

    What does the customer have to say about Sitemap Page Generator?

    SEO Product Optimizer:

    https://apps.shopify.com/seo-product-optimizer
    Price: $15.99/month
    Free Trial: 14-day free trial

    What it does?

    • It helps drive traffic using niche keywords that the app suggests.
    • The JSON LD generates a rich preview on Google search results which in turn boosts CTR driving organic traffic.
    • It provides useful SEO advice to improve the content on your site.
    • It allows you to fix the social sharing support on your theme by setting a custom title, description, and sharing the image of products, collections, page, and blog articles.

    Who is it for?

    It is apt for e-store owners who do not know what keywords to target on their sites. The assistance the app offers in terms of social sharing, keyword suggestions, among others improves the SEO of the online store.

    Free version:
    With the free version, you get

  • 10 Suggested Keyword Analysis/month
  • 10 Link Preview Edits/month
  • Support Product & Store Only
  • Custom Link Preview on Facebook & Twitter
  • Paid version:
    With the paid version, you get

    • 100 Suggested Keyword Analysis / m
    • Unlimited Link Preview Edits / m
    • Support All Types
    • JSON LD
    • Bulk Edit Product Link Preview (<= 1kProducts)

    Overall rating:
    Sitemap Page Generator has earned an overall rating of 4.5.

    What does the customer have to say about SEO Product Optimizer?


    Best Shopify SEO Tools

    Google SEO Tools
    Google Analytics

    http://www.google.com/analytics/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Google Analytics provides you access to a dashboard carrying important analytics data such as web statistics and search insights.
    • Provides information about your e-store visitors such as where they are from and what they are looking for.
    • Provides you information about campaign performance.
    • Provides customized reports and easily integrates with other tools and platforms.

    Who is it for?

    Google Analytics is a free web analytics service that can be used by anyone including Shopify store owners. Gaining insights on the measure of page impressions, clicks, and CTR will help e-store owners to adjust their SEO strategy to derive the best results.

    Google Search Console

    https://www.google.com/webmasters/tools/home?hl=en
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Google Search Console confirms that Google can find and crawl your site.
    • It helps fix indexing problems and request re-indexing of a new product or update on your site.
    • It helps view Google Search traffic data for your e-store.
    • It helps trouble-shoot for AMP, mobile usability, and other search features.
    • It sends alerts when Google comes across issues on your site.

    Who is it for?
    Google Search Console is best for ecommerce business owners, SEO specialists, site administrators, and web developers. The insights the Search Console provides is to tweak the SEO efforts for better results.

    Google Keyword Planner

    https://adwords.google.com/KeywordPlanner
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Google Keyword Planner helps you discover new search keywords.
    • It allows you to check average monthly numbers for keywords.
    • It helps you estimate the costs that you may incur.
    • It also helps in creating new search campaigns.

    Who is it for?
    Google is the authority to go by especially when keywords are concerned. Google sets the rules and hence, Google knows best. As this is a free tool, all online business owners can make use of it.

    Search Analytics for Sheets

    https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Search Analytics for sheets provides the automated search analytics backups feature which allows you to take back up of your data effortlessly.
    • The add-on allows you to retrieve data and also assess the SEO data (clicks, impressions, and CTR) in the Google sheets.

    • It helps improve on-page SEO and also allows you to compare performance over time

    Who is it for?
    This add-on provided by Google is free for use and hence, store owners can make the most of the free insights, compare and analyze the data on their hands to improve their SEO efforts.
    It is perfect for Shopify store owners who are looking to back up their data automatically with minimum efforts.

    Other SEO analysis tools

    Seobility

    https://www.seobility.net/en/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • The online SEO software checks your complete ecommerce site by crawling all linked pages to find errors and issues with on-page optimization, among others.
    • It also offers a monitoring service that sends you an email about the status of your website in case of server issues or other problems.
    • The software comes with tools including on-site audit, rank tracking, and backlink checker.
    Who is it for?

    If you are concerned about pages that are hidden deep in your website’s architecture, multiple clicks away from the homepage, this tool can help you resolve the issue. It is a good option to check out as it offers an on-page SEO check for up to 1000 pages for free.

    Yoast SEO Plugin

    https://yoast.com/wordpress/plugins/seo/

    Price: Free + Paid plan – Only $89 USD (ex VAT) for 1 site
    Free Trial: Try the Free plan before opting for the paid plan.

    What it does?

    • Yoast plugin tells Google exactly what your page is about.
    • The snippet editor allows you to see the preview of your page as it would appear to the viewers.
    • Additionally, it helps optimize for keywords, key phrases and synonyms, related keywords, and all word forms, thereby improving your content SEO.
    • It gives you full control over breadcrumbs, immediately makes your links as no-follow or sponsored, sets up canonical URLs to avoid duplicate content confusion, among others.

    Who is it for?

    If you have a WordPress-based ecommerce site, then Yoast is the best SEO plug in to improve your ranking.

    SEO Analysis and Website Review (WooRank)

    https://chrome.google.com/webstore/detail/seo-analysis-website-revi/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • SEO Analysis and Website Review offer an instant deep assessment of your site’s on-page and off-page site data to give a complete picture of your website’s optimization.
    • It allows you to do a competitor’s analysis and helps you improve the performance of your marketing campaigns.
    • The extensionWordPressto add and use, with just a click, you will have access to SEO metrics.

    Who is it for?

    If you are looking to get your hands on basic SEO metrics quickly, this is the extension for you. The result of the deep-dive review will give you a broad idea as to what improvements will be needed.

    Buzzstream

    https://apps.shopify.com/linkcious-embed-related-products
    Price: Starting from $24/month for 1 user with 1000 contact, to $999 for 15 users.
    Free Trial: 14-day free trial

    What it does?

    • Buzzstream helps you build qualified lists in lesser time.
    • It helps discover metrics and contact information of your prospects.
    • It helps you to send better emails regardless of the scale and also helps in recovering lost emails.

    Who is it for?

    Backlinks are an integral part of SEO and they are also time-consuming. Buzzstream offers to help build an increased number of quality backlinks quickly. Shopify store owners looking to build qualified backlinks, this app is for you.

    What does the customer have to say about Linkcious SEO Power UP?

    LinkMiner

    https://linkminer.com/
    Price: Starting at $29.90/month to $79.90/month
    Free Trial: 10-day free trial

    What it does?

    • It helps you mine the backlinks of your competitors by just entering the competitor’s domain.
    • It evaluates the strength of links and also lets you see the live preview of backlinks.
    • The app allows you to conduct an advanced backlink analysis.

    Who is it for?

    The app is for Shopify e-store owners who want to keep an eye on competitors link building strategy and also want to mend broken links.

    What does the customer have to say about LinkMiner?

    SEO Tools for Excel

    https://seotoolsforexcel.com/
    Price: 99EUR on a per machine per year basis
    Free Trial: 10-day free trial

    What it does?

    • The tool allows you to fetch the data you need without leaving the excel sheet with the help of functions.
    • The tool allows you to check if the backlink is still available or not.
    • The tool comes with plenty of integrations to services such as Google analytics.

    Who is it for?

    Many e-store owners work with excels. This tool is perfect for them. It is great for link building, on-page SEO as well as off-page SEO.

    What does the customer have to say about SEO Tools for Excel?

    Tools to help with keyword research

    SECockpit

    https://seotoolsforexcel.com/
    Price: Starting at $25/month
    Free Trial: 7-day free trial

    What it does?

    • SECockpit will give you access to an advanced keyword research tool that provides thousands of keyword ideas from Google Ads, Google Suggest, and Google Related Searches.
    • It allows you to find out the keywords your competitors are ranking with. It also allows you to compare URLs.
    • The tool provides you domain ranking of results on the first page and also aids in competitive analysis.

    Who is it for?

    SECockpit is a more advanced keyword research tool. So, when you feel that you have outgrown Google keyword Planner, SECockpit is the next option you can try. The tool suggests less competitive keywords that can help you rank higher.

    What does the customer have to say about SECockpit?

    SEMrush

    https://seotoolsforexcel.com/
    Price: SFree + Paid options starting at $99.95/month
    Free Trial: 7-day free trial

    What it does?

    • The tool helps you gain organic traffic using both national as well as local keywords.
    • It helps you run technical SEO audits.
    • It enables you to analyze the backlink profile of any domain thereby helping you keep tabs on your competitor’s SEO strategy.
    • It also helps you keep track of your ranking in the SERP daily.

    Who is it for?

    If you are in a neck-to-neck competition with another e-store on the SERPs, SEMRush can furnish the information you need to strategize and overtake the competition. This is tool is perfect for e-store owners who want to advance up the ranking ladder by beating competition strategically.

    What does the customer have to say about SEMRush?

    Ahrefs

    https://ahrefs.com/
    Price: From $99-$999/month
    Free Trial: 7-day trial is $7. It’s not free.

    What it does?

    • Ahrefs offers a suite of SEO tools including a competitive research tool that allows you to keep tabs on the keywords your competitors are ranking with and the pages that are bringing in the maximum search traffic for them. It also allows you to track your competitors’ backlinks and paid traffic stats.
    • It helps you discover keyword ideas, check their ranking difficulty, and also calculate their traffic potential.
    • Ahrefs site audit will unveil issues that are withholding your site from ranking high.

    • It shares reports with critical stats such as your performance vis-à-vis that of your competitors.
    • It helps you discover content ideas that are relevant to your niche.

    Who is it for?

    Ahrefs is a paid tool and is apt for Shopify store owners who are seeking to outperform their competition with SEO. The SEO suite gives you access to powerful tools that will give you the insights needed for you to formulate an airtight SEO strategy. Right from keyword research to link building, Ahrefs does it all.

    Keyworddit

    https://www.highervisibility.com/free-seo-tools/keyworddit/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • The tool pulls out common keyword phrases as you may find in subreddits.
    • It offers keyword suggestions that are often left out by similar tools and shares search volume sourced from Grepwords.
    • Provides suggest questions to the keyword you enter in the search box.

    Who is it for?

    Shopify e-store owners who are looking to fetch strong keywords that can improve their on-page and off-page will find this tool to be useful. It is easy to use and thus, is a great tool for store owners with limited SEO knowledge.

    QuestionDB

    https://questiondb.io/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Gives you a comprehensive list of questions that will reveal the search query your audience is entering in the search box.
    • It informs you about the people’s problem, what they care about, and what they are interested in, thereby giving you plenty of content ideas.
    • It helps you come up with a list of seed keywords.


    Who is it for?

    This tool is for Shopify e-store owners who struggle to come up with content ideas. It gives you a list of questions that your audience may be asking based on the topic you enter in the search box. Carrying content that your audience is looking for will help you advance up the search ranks.

    Seed Keywords

    https://www.seedkeywords.com/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • The tool fetches keywords based on the scenario you create.
    • The scenario link is shared with contacts. Thereafter, the tool generates keywords based on responses received.
    • The keyword generation from this tool is directly from the audience and hence, offers a good push up the ranking order of search engines.


    Who is it for?

    Shopify store owners who find keyword research and generation frustrating will find this tool to be useful. It is easy to use and the results gained are also worthwhile.

    SpyFu

    https://www.spyfu.com/?htour1=true
    Price: Starting at $33/month
    Free Trial: No. It does come with a 30-day money-back guarantee.

    What it does?

    • It offers comprehensive SEO competitive research wherein you can find competitors keywords and complete ranking history. You can tweak your SEO strategy accordingly.
    • It offers Adwords advice for your campaigns in addition to PPC and SEO SERP analysis.
    • It also helps you find keywords that are specific and important to your niche.
    • Even the basic plan gives you access to 10 reports that can help you up your SEO game plan.


    Who is it for?

    Spyfu is apt for Shopify store owners who are trying to outdo their competition. If keyword research and competitor analysis is seeming too much to handle, Spyfu can help you.

    UberSuggest

    https://neilpatel.com/ubersuggest/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Ubersuggest lets you reverse engineer your competitors’ SEO, content marketing, and social media strategy.
    • It allows you to discover popular organic keyword phrases your competitors are ranking for.
    • It offers a free keyword tool that will give you head terms and long-tail keywords in addition to the volume, competition, and seasonal trends of each keyword.
    • You will get to know the exact content in your niche that people are linking to. You can approach them to link you too.


    Who is it for?

    Ubersuggest is an easy-to-use tool that helps users to arrive at a list of keywords specific to their niche and also conduct a competitor analysis. Shopify store owners who need keyword suggestions, daily rank tracking, and personalized SEO suggestions, Ubersuggest is the tool for you.

    Wordstream’s Free Keyword Tools

    https://www.wordstream.com/free-keyword-tools
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • The free keyword generator offers keyword suggestions specific to your niche.
    • It helps you discover negative keywords.
    • It also helps you group keywords to improve your content quality, attract visitors, and prevent keyword cannibalization.


    Who is it for?

    As Wordstream’s Free Keyword Tools website suggests, these tools can be used by small business owners, executives, and marketing managers. As an ecommerce store owner, you can make the most of the free tools made available by Wordstream.

    Tools that help with Video SEO

    TubeBuddy

    https://www.wordstream.com/free-keyword-tools
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • It informs you of YouTube’s best practices and helps you rank higher in the platform’s search results.
    • It gives you access to several tools that promote your videos across the web. It also uses your existing videos to drive traffic to your new uploads.
    • It allows you to subject your thumbnail to A/B testing so you know that every element is working correctly.

    Who is it for?

    After Google, YouTube is the second largest search engine, and hence, ranking high here is equally important. If you have a YouTube channel for your Shopify store, you can make the most of TubeBuddy to rank high.

    VidIQ

    https://vidiq.com/
    Price: Basic plan is free. Thereafter, the plan starts from $7.5/month to $415/month.
    Free Trial: Not Applicable

    What it does?

    • It allows you to track your competitors. In the basic plan, you can track up to 3 competitors, whereas you can track up to 20 competitors in the paid plans.
    • The paid plans give you access to the keyword research tool and historical analysis, and SEO title & description recommendations.
    • It helps optimize your channel with analytics and insights.

    Who is it for?
    If you are a Shopify store owner with a YouTube channel who wants to grow your reach to create brand awareness and finally drive CTR and sales, VidIQ can help you.

    SEO Tools for Rank Tracking

    Authority Labs

    http://authoritylabs.com/
    Price: $49/month to $450/month
    Free Trial: 14-day free trial

    What it does?

    • Authority Labs allows you to automate your local and mobile rank tracking with daily reporting.
    • It allows you to track your competitors’ domain and view them side by side to compare their stats.
    • Track 250 keywords and 50 domains with the basic plan.


    Who is it for?

    It is a good resource for ecommerce store owners who want to compare competitors’ stats and get daily data on local, mobile, and global tracking results.

    WebCEO

    http://www.webceo.com/
    Price: Starting at $99/month
    Free Trial: 14-day free trial

    What it does?

    • Webco offers a high-level breakdown of ranking data for a selected period and allows you to compare the stats with any period.

    • It helps you find effective keywords gathered from Google Ads Keyword Planner, Google autocompletes, Related searches, “People also ask”.
    • It offers a technical audit tool, an internal links tool, and an SEO analysis tool to conduct a Site audit.
    • It provides personalized branded SEO reports for users (except for solo plan).


    Who is it for?

    The Webco tool offers tracking and audit services that can help you with your SEO efforts for your e-store. You can watch the demo video on the Webco website to gain more understanding of the SEO practices you can try.

    Panguin Tool

    https://www.barracuda-digital.co.uk/panguin-tool/
    Price: Free
    Free Trial:Not Applicable

    What it does?

    • A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates.
    • It helps you build authority and target the right audience.

    Who is it for?

    If your ecommerce store heavily depends on search rankings, you can make use of this free tool to ensure that your site is in alignment with google algorithms.

    Website Penalty Indicator

    https://feinternational.com/website-penalty-indicator/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Website Penalty Indicator investigates if your site has been penalized by Google.
    • It keeps you up to date with the latest algorithm changes and the dates from which they take effect.

    Who is it for?
    If you feel that your site is not ranking due to a Google penalty, this tool can help you investigate the matter. It helps you rank by informing you about the Google algorithms that your site needs to comply with.

    AMZ Tracker

    https://www.amztracker.com/index_en.php
    Price: Starting at $50/month
    Free Trial: 7-day free trial

    What it does?

    • The tool allows you can track your rankings on Amazon.com and other similar websites.
    • It identifies issues that are hindering conversions and helps in fixing them.
    • It will help improve your rankings by bringing traffic off-Amazon to your listing using the Super URL tool.


    Who is it for?
    It is for Shopify store owners who sell their products on Amazon. The tool helps you rank higher than your competitors on Amazon.

    Shopify SEO Tools for creating and optimizing content

    BuzzSumo

    http://buzzsumo.com/
    Price: Starting at $99/month
    Free Trial: 30-day free trial

    What it does?

    • BuzzSumo crawls the web and social media feeds to provide the most popular content in your niche.
    • It allows you to integrate, automate, and develop reporting tools to get alerted about news, mentions, and backlinks.
    • It will get you alerts about topics, brands, and keywords that impact your e-store’s business.


    Who is it for?
    This tool is for ecommerce stores that have issues generating content relevant to your niche and set up alerts to get notified when you are mentioned or get backlinked.

    QuickSprout Website Analyzer

    https://www.quicksprout.com/
    Price: Starts at $4.99/month
    Free Trial: 30-day free trial

    What it does?

    • It helps you to improve your SEO score by deriving insights from your Google Analytics.
    • It alerts you when it finds areas of improvement and also suggests fixes for the identified issues.
    • It helps you track your performance, page loading speed, visibility, among others.

    Who is it for?
    QuickSprout Website Analyzer is for Shopify store owners who want a quick performance check. It uses Google Analytics to derive insights that will help you expand your reach, drive traffic, and gain visibility.

    Linkio

    https://www.linkio.com/
    Price: Starts at $19.99/month
    Free Trial: 30-day free trial

    What it does?

    • Linkio assists you in the link building for your ecommerce store.
    • The tool offers the right anchor text suggestions to help you rank higher in the SERPs.
    • It allows you to track and monitor the existing, new and lost backlinks. It also shares associated metrics to help in decision making.
    • It shows you real-time positions of your website’s keywords in all the major search engines.

    Who is it for?
    As this tool focuses more on link building, it is suitable for store owners who are inclined towards off-page SEO.

    ReloadSEO

    https://apps.shopify.com/reloadseo
    Price: Starts at $14.95/month
    Free Trial: 14-day free trial

    What it does?

    • Discover money-making relevant keywords and analyze their difficulty and view the click estimations.
    • With Reload SEO discover top-performing pages, keywords, and areas on your website that need to be optimized for the search engines.
    • The tools give your keywords and keyphrases suggestions that will optimize the content on your site to rank high.
    • It helps manage your site’s health but identifying issues on your site and offering suggestions to fix the problems.

    Who is it for?
    This is for Shopify store owners who are not ranking high in the SERPs. It offers all-round assistance to help your site rank higher – keywords, site health, and metrics.

    Overall rating:
    ReloadSEO has earned an overall rating of 4.7.

    What does the customer have to say about ReloadSEO?

    Animalz Revive

    https://revive.animalz.co/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • The tools analyze your site for content decay with the help of Google Analytics and share the results with you via email.
    • The tool also shares suggestions as to which existing articles need to be refreshed.

    Who is it for?
    This tool is apt for e-store owners who have a lot of previously published content. Animalz Revive helps you keep the content on your site up-to-date by refreshing old content to match the current context.

    Keys4Up

    http://www.keys4up.com/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • This free tool helps you discover keywords relevant to your niche and regarding any topic.
    • It helps you write and carry content that is more relevant to your audience.
    • It optimizes your content to help your site rank higher in the SERPs.

    Who is it for?
    As this tool focuses more on link building, it is suitable for store owners who are inclined towards off-page SEO.

    Upcity

    https://upcity.com/
    Price: Free
    Free Trial: Not Applicable

    What it does?

    • Upcity helps you to increase the visibility of your e-store.
    • It provides data-driven guidance to help you skip guesswork.

    Who is it for?
    Upcity is apt for e-store owners who are just getting started with SEO. It is a free tool that helps you connect with the right professionals.

    Final thoughts about Shopify SEO tools and apps:

    The tools and apps listed above will assist you to rank higher in the SERP. However, it must be said that what works for one Shopify store owner may not work for another. Hence, it is imperative that you try at least a few tools and apps from the list to know what suits your SEO needs best.
    You can start with the free tools and once your ecommerce business picks, you can think of switching to a paid version.
    SEO is a time-consuming and tiring process; these apps will help you make the process less daunting.