Do you want to dive deep into competitor traffic analysis? Tracking competitor web traffic gives way to opportunities to steal some traffic. It’s often a good practice to analyse your competitor’s websites. This helps you enhance your business by cultivating new ideas and making improvements in existing content.

Now, a question arises as to when exactly should you start your competitor research?

Being aware that your business is competing against the odds, the need to strive is persistent. Having a close look at your competitors never has a ‘best time’ in particular. You’ve always done that in some way or the other!

But it’s imperative to research on your competitor’s choice when:

  • You’re starting a new website,
  • Looking for good content for your blog posts,
  • Considering a redesign,
  • Starting to use social media and other PR tools.

What do you want to learn from your competitor’s website?

Before starting the research on competitor traffic analysis, have a clear idea about what you want to learn from your competitor’s website. Thus, you will be drifted towards a specific goal, saving much more time in the long run. Not knowing ‘what to learn’, will certainly make your research go in vain.

These are some goals you might want to achieve while having a check on your competitor’s website:

  • Wanting to increase your website traffic,
  • Finding your competitor’s advertisement sources,
  • Wanting to enhance your Social Media Strategy,
  • Keeping your website unique from the others,
  • Improving your Search Engine Ranking on the web.

Who are my website competitors?


Some may already know the answer to this question. While some are waiting to compile a list and go about with competitor traffic analysis. 

Making a list of at least 10 websites having a similar target audience and business as yours is the first step. This can be achieved with SimilarWeb, which is a free tool. You can just enter the URL of your or a competitor’s website, and select ‘similar sites’. With the free version, the results will be restricted to 10 websites.

Moreover, this can also be done by Google Search. Just type your top keywords, and you’ll get all similar websites ranked out there. It’s free and effective as well!

Once you know, who are your website competitors, find their traffic sources. This can be done using SimilarWeb again. Type the URLs and you’ll be given an overview of your competitor’s monthly traffic. You’ll also be able to find competitor traffic sources, whether it’s social media, search engines, email etc. 

However, you need to keep few things in mind during this analysis. Here are some ways you can use this research to get the best out of it.


Evaluate your Competitors’ Content

Here, you need to keep your eyes wide open and check for good quality content. Sometimes it may happen that your competitor has won the ‘ranking’ game but not the ‘content’ game. If the content doesn’t serve the purpose, in no way is your competitor the winner of the ‘website’ game.

Here’s where you need to carry out an evaluation. Find out what improvements you can make in the content and look for content ideas that you can put on your website. 

You can take help of BuzzSumo, to have a look at your competitor’s top-performing content. You’ll also be able to find out which of your competitor’s content pieces have received the most shares.

1. Find your Competitors’ Website Tools

BuiltWith can help you with that. You’ll be able to see where your competitors’ websites are hosted. You’ll also get to take a look at the tools and plugins they are running their websites on.

In addition to that, you’ll know which email services they use. Thus, you can use these ideas and get tools for your own website.




2. Get to know your Competitors’ SEO Strategy and Traffic

It’s imperative to know your competitors’ SEO strategy and traffic to inculcate new ideas to your content and steal traffic sources.

You can also go ahead with the free MozBar extension. This will provide you with your competitors’ domain authority, indicating their strength in Search Engine results.

3. Monitor your Competitors’ Social Media Strategy

Take a look at their posts on social media handles. Observe what’s going on out there and see if your missing anything. 

  • How many times do they post in a day? 
  • Which posts of theirs are performing well? 
  • What is their feed like?
  • Can you make something different and more interesting out of it?

Answer these questions while tracking your competitors’ social media. Here are some tools which would help you do that:

1. InfiniGraph: This is a tool to track what’s trending in your social media circles within your industry. Basically, this tool uses your audience’s power to find out what content and brands are trending among them. 

Moreover, this can help your business with social media trends too. 

2. Sprout Social: This is a social media management software helping you find and connect with people who would potentially love your brand.

Sprout Social has all of it that’s necessary from social analytics, social publishing, social engagement to the social listing. Tracking LinkedIn, Instagram, Facebook, and Twitter’s engagement is also an option along with checking hashtag performance.

3. Marketing Grader: This is a ‘cool’ tool to use in this competitive field. It provides each of your competitors with an overall score based on social media activity, SEO, website/blogging success, and lead generation. 

It gives you learning, seeing their score fluctuating. You can also maintain your own score by implementing the right marketing strategies. A good way to keep track of your competitors’ activities.


4. Pay attention to your Competitors’ Brand

Do they use specific highlight colours? Are they having a logo? Are they carrying out the same look throughout?

Search for what they are targeting. Driving to a conclusion, spend some time on your own website. For example, making a logo can give the ‘professionalism’ you need to stand out. 

Now you know what to research for and how to go about it. What you need now, is some tools to go ahead with the research and analyse. So, here are some effective tools, you could use to spy on your competitors:

1. SEMRush

SEMRush specializes in competitor data. Just type out your competitor’s website on their homepage. You’ll immediately get information regarding their rank, ad, and organic keywords and traffic. 

The best thing about this tool is that it presents data in a graphical format. Thus, you can check competitor traffic using this tool.


  • You can find your potential competitors and spy on their marketing strategies.
  • You can research top-rated keywords and thus, enhance your advertisement campaigns.
  • You can monitor your business growth.


  • Data isn’t perfectly accurate.
  • You need to pay to get full data lists.
  • You can access data only for Google traffic.

 2. SpyFu:

This tool can be used for keyword research and ad monitoring. It is an easy tool to use, to find the ‘targeting keywords’ of your competitors. 

You just need to type in your competitor. You’ll be then able to download a complete list of keywords; your competitors are targeting in AdWords and organic search.


  • SpyFu lets you have an overview of all your competitor’s digital marketing campaigns.
  • You can view everything from purchased keywords to AdWords to plan out your keyword strategy.
  • The SEO reports help you to track your competition. Thus, keeping you ahead of the trends.


  • The free version is very limited with what you wish to see.
  • Some of the keywords won’t be related at all. Thus, you would have to stick to manual research.
  • Ad metrics can be a little confusing for users.

 3. Alexa:

Alexa is an excellent resource tool for web ranking. It almost does everything you need to spy on your competitors – traffic, linking, keywords, etc.

Moreover, this tool is really handy and effective if your competitors are international. 


  • Alexa’s competitor analysis tools help in getting a deeper insight into your competitors’ performance.
  • Your competitors’ activities are distinctly broken down. Thus, providing you with search data and keyword insights, average page loading times and the number of pages linked to your competitors’ websites.
  • It also breaks down traffic into four segments, that is, social media, organic searches, links and direct traffic. 
  • The Audience Overlap tool helps you to find out where you rank among your competitors. 


  • It is not that effective for smaller sites (sites which are ranked outside of the top 100,000).
  • The accuracy with which tools report numbers, is still in question.  

4. Link Explorer:

This tool is used for backlinks. It comes from Moz, so you definitely know that it’s good enough. It’s very popular today, allowing you to follow your competitor’s link-building efforts. 

You can take a look at who is linking back to them regarding PageRank, anchor text and authority/domain and also compare link data.


  • It is a free competitor analysis tool by Moz.
  • You can view your competitors’ popular keywords and their monthly volume.
  • Every keyword comes with a difficulty score. This score indicates ‘how hard or easy will it be to outrank your competitor’.


  • You need to subscribe to Moz Pro to get access to advanced reports.
  • It lacks instant export of data. 

5. Ahrefs:

This is another effective tool for backlinks and finding IPs, top pages and external links. Also, the site has great customer service. Thus, making sure you’re satisfied with your search.


  • Customized email notifications alert you about you and your competitors gaining or losing backlinks. 
  • You can compare and measure your site with that of your competitors.


  • The $99 plan is way too limited.
  • Keyword suggestions aren’t relevant enough.
  • Web Traffic stats aren’t as sturdy as other tools.

 6. iSpionage:

This is another great keyword monitoring tool. It provides you with your competitor’s best-performing keywords for organic and PPC. You can also find how much competitors spend on organic and paid search.

Along with this, you’ll be provided with your competitor’s most effective ad copy and graphical data for comparison. 


  • You can have access to trending PPC keywords.
  • You can find trendy keywords with the help of the ‘Keyword tool’ for your SEO and PPC campaigns.
  • You can have a look at your competitors’ marketing strategies and also view trending monthly advertising budgets.


  • Sometimes, it misses competitors and data.
  • There’s no tracking of display ads and social competitive data.
  • The free version is very limited.

 7. What Runs Where:

This tool is primarily used specializing in online media buying. Though, it offers great features to spy on your competitors.

It supports over 40 ad networks across the globe and thus, helps you track a list of your competitors.


  • It measures the performance of your competitors’ ads, thus letting you know what’s good and bad about their campaigns.
  • Helps you in planning your brand’s advertising strategy.


  • It is a bit too costly for what it provides.

 8. Majestic SEO:

Majestic SEO is a popular tool for backlinks, allowing you to download the link profile of your competitors’ sites. Thus, you’ll be exposed to thousands of links at your fingertips. You can then export the link profile and play with the data as you wish.

This is done by giving you an ‘alert’, every time your competitor publishes new content or a new ad. 


  • Backlink history is easily tracked by Majestic SEO.
  • The keyword checker is very useful along with the rank tracker.
  • The Search Explorer tool is very easy to use, allowing you to scan the Majestic index to find out where certain keywords appear in SEO. 


  • Can be confusing for beginners.
  • Some critical tools are available only in the PRO level, which is $99/mo.

So, these were all the resources which would help you find competitor traffic sources. 

Your competitor’s website will certainly open new opportunities for your business. You can improve your content, ace at social media marketing, get to know more about their traffic sources and implement the same for your website.

Remember, it’s never too late to learn from your competitors and keep track of them. So, employ these tools and tips to get the target audience on your website.