We are looking for a Search Engine Optimization Executive who can work with us and is confident in taking on the following responsibilities.
You will work on on-page, off-page as well as UX optimisation strategies, provide actionable recommendations and execute those recommendations. This role needs sheer patience and perseverance.
Required skills and experience:
You should ideally have a tech background
At the same time, you should also understand the basics of marketing and how SEO and general marketing go hand-in-hand.
Link Building: Look for new opportunities to create links. Find new link-building ideas fast and track existing links to monitor and correct changes in the website’s backlink profile. This is one of your most prominent activities. You should find ways of how to 10x the number of referring domains. You should know all tactics - white, black, grey. You need to know the role of content (blogs, images, infographics, PDFs, etc.) in building consistent links which is a non-stop activity.
Stay updated with any major algorithm changes or newly discovered SEO techniques.
You must have already put your SEO theories to practice and tested SEO results.
Tracking Rankings, Traffic, and Conversion Rates - Compiling and analyzing these figures. You need to know how to use Google Data Studio to create reports and presentations.
On-site Optimisation - Do some yourself and assign technical issues to the developer. Code corrections, content tweaks, image updates, etc. Keep a log of the changes to be reported in weekly, monthly reports and check progress.
Monitor Website Competitors - Carefully monitoring a competitor’s backlink profile may expose weaknesses in their strategy that will allow us to surge past the opponent in the SERPs. Monitoring a competitor’s activities may reveal information on new strategies that either work or don’t.
Knowledge & Experience Requirements:
Hands-on experience in SEO (can be your personal project as well)
Knowledge of SEO keyword research & analysis.
Strong knowledge and experience of Link Building and Link Acquisition.
Soft skills we are looking for:
Excellent written and verbal communication skills
Industrious research skills
Well-organised and is deadline-oriented
A go-getter with the ability to multi-task for different projects
Independent - one who takes complete ownership/responsibility of assigned projects
We do want the above, however, we also want someone who is creative and can have fun at the same time.